Five Key Questions to Marketing Success

 

1. Has it been more than three years since you’ve redesigned your logo, materials or web site?
2. Are you experiencing stagnant growth in your firm or industry?
3. Can you identify which Marketing efforts are cost-effective and/or producing desired results?
4. Is there or has there been a significant change in your business or industry including competition, regulations or technology?
5. Have your tried any new Marketing or Communication programs in the last 12 months?

SCORING:

If you answered “yes” to questions 1, 2 and 4:  add 10 pts for each question.

If you answered “no” to questions 3 or 5: add 10 pts for each question

 

0 Points: CONGRATULATIONS! You are a genius. Keep up the good work!

10 Points: You are a savvy Marketer, but may not have time to update your strategy on a regular basis. Stay on top on things, as not to get left behind the competition.

20-30 Points: You are well intentioned, but need to make more of your Marketing. It is time to consider bringing in an expert to enhance your efforts.

30-50 Points: It is time to rethink your Marketing strategies. Contact a professional right away.